Gaon has announced that they will be holding a K-Pop music awards event of their own called the ’Gaon Chart K-Pop Awards‘.
On February 17th, representatives of Gaon called a press conference, where they asserted that their awards would not make the same errors as its contemporaries; as such, they are promising an awards show of a different, if not higher quality.
Choi Kwang Ho, the executive director of the Music Content Industry Association of Korea, revealed, “I felt that we needed a proper infrastructure to continue the popularity of K-pop. The ‘Gaon Chart Awards’ will be a strategic promotional channel for that.”
He continued, “The existing Korean music ceremonies are characterized by unfair distribution, use of illicit methods, favoritism, and eclecticism – resulting in the decline of equality and fairness. The credibility has been lost and viewers have turned their backs on these awards programs.”
“But, the Gaon Chart will utilize a method of selection that has been revealed to the music industry circles and the public, and create a chart that does not deviate from that selection pattern.”
He continued to say, “It won’t be just a party for singers, but an awards ceremony that focuses on the [musical] content, which professionals of the music industry will be also be able to enjoy. We have based it off of film awards ceremonies which honors directors, actors, and screen writers. Gaon will create a ceremony that will be focused around albums, music producers, songwriters, composers, choreography and other professionals in the music industry.”
“Havin collaborated already with Japan’s Oricon this year, we will be aiming for Southeast Asia next year. We ultimately seek to collaborate with the representative music charts of each nation to elevate it to a truly global K-pop awards show. We hope to establish a Korean chart in the UK, and create a ‘Gaon Chart Kpop Awards’ that will help make information about K-Pop obtainable to Westerners.”
The first ‘Gaon Chart Kpop Awards’ will be held on February 22 in Seoul.
