Cho PD shares his thoughts on the difference between hype and success

Rapper/producer Cho PD recently shared his thoughts about several controversial issues haunting the music industry, such as the bulk purchasing of albums & " hype" versus stable success.

Cho PD began by expressing his determination to come out on top through lovely music & cautious planning. Although Cho PD one time shunned TV appearances in favor of gaining recognition through his music only, he" s since changed his view on the matter.

" Plastering one" s self all over TV shows & purchasing albums in bulk can only accomplish superficial success, & it cannot be sustained," he flatly explained. " There" s no reason to even criticize that kind of behavior because the truth will come to light after the hype dies down in a year or."

The producer recognized the growing importance of TV promotions, but also warned that it" s daft to expect success to come from that alone. " It" s important to increase the level of closeness you have with the public through TV broadcasts," he said. " But to think that you can become the best with that alone is delusional."


He continued, " You can figure out the current response when visiting a record store or going to of the performances. If the song is #1 on the charts but their albums don" t sell & the audience response is mediocre, is that not proof of hype than actual success?" 

 
Rapper/producer Cho PD recently shared his thoughts about several controversial issues haunting the music industry, such as the bulk purchasing of albums and ‘hype’ versus stable success.
Cho PD began by expressing his determination to come out on top through good music and careful planning. Although Cho PD once shunned TV appearances in favor of gaining recognition through his music only, he’s since changed his opinion on the matter.
The producer recognized the growing importance of TV promotions, but also warned that it’s foolish to expect success to come from that alone. “It’s important to increase the level of closeness you have with the public through TV broadcasts,” he said. “But to think that you can become the best with just that alone is delusional.”
“Plastering one’s self all over TV shows and buying albums in bulk can only achieve superficial success, and it cannot be sustained,” he flatly explained. “There’s no reason to even criticize that kind of behavior because the truth will come to light after the hype dies down in just a year or two.”
He continued, “You can figure out the current response when visiting a record store or going to one of the performances. If the song is #1 on the charts but their albums don’t sell and the audience response is mediocre, is that not proof of hype rather than real success?”

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