On March 13th, YG Entertainment’s banal amount alone to 48,000 Won (approximately $42.63) from a abiding amount of about 50,000 Won.
At the time if YG Ball was assuming well, analysts claimed that their banal amount will arise up to about 80,000 Won. Breaking abounding people’s expectations, YG Entertainment’s banal was traded at about 109,000 Won (approximately $96.79) in January. However, there weren’t any increases afterwards this time.
Not too continued ago, YG Ball was the hottest dejected dent in the banal market. YG Entertainment, the aggregation of idol groups Big Bang and 2NE1, has been admired as one of the top ball companies forth with SM Entertainment. As there were rumors about the company’s growth, the ball aggregation started to become traded at a top value. However, during the accomplished week, the banal amount of YG started to bead continuously.
The capital acumen asserted by analysts is that Big Bang’s anthology activities accept not been as acceptable as before.
Big Bang has been YG Entertainment’s capital pride and antecedent of revenue. However, affiliate Daesung was affiliated with a car blow endure May and G-Dragon aghast abounding admirers with the marijuana adventure in October. Although both associates accept been accurate not guilty, it is accurate that both associates brought a lot of disappointment and abrogating admission to the public. In addition, both associates started their promotional activities in alone four months afterwards a long-enough time for attrition and self-discipline. Other Korean celebrities like MC Mong, who approved to abstain aggressive account through teeth removal, has paused his celebrity activities for over a year. Also, amateur Kim Sung Min, who aswell was affiliated with smoker marijuana, has paused his activities and has been repenting until now. Compared to these celebrities, G-Dragon and Daesung’s time for attrition seems to be too short.
After a astringent accident to their image, Big Bang’s acceptance seems to be crumbling as well. Even afterwards a ages has anesthetized aback their anthology release, Big Bang hasn’t been able to advertise over 100,000 albums (currently about 60,000). However in 2011, Big Bang awash over 100,000 albums in alone nine days.
Another acumen for the bead in banal amount seems to be YG Entertainment’s added costs acclimated on the promotional activities of Big Bang. YG absitively to advance Naver’s website and TV advertisements to advance Big Bang’s album. According to some rumors, it amount about $3 billion won just to advance through Naver, one of Korea’s capital aperture websites.
Furthermore, addition claim for a accompanist to accretion acceptance is the accord with broadcasting companies. However, YG Ball seems to accept a bad accord with Korea’s capital broadcasting companies, except for SBS. For example, KBS even claimed that Big Bang and 2NE1 cannot admission their aggregation nor arise on their channel. Also, Big Bang was heavily criticized for their abbreviate time for attrition in KBS’s ‘Entertainment Relay‘. Their bad relationships with Korea’s capital channels could accept a bad aftereffect on YG Entertainment’s accessible idol groups or singers.
Currently, analysts accept that YG Ball stocks are overvalued due to the abundant factors affliction the company’s image. Big Bang is still alone in the alpha appearance of their promotional activities so abounding stockholders are acquisitive to see the ball aggregation get aback on track. It seems that although abounding admirers accept been acknowledging Big Bang’s improvement in the industry, the accessible is still agnostic about their abbreviate attrition and their bad admission to association as an ‘idol’ group, ultimately causing the banal prices to abatement rapidly. Certainly, YG Ball has been traveling through harder times with accretion costs and efforts to clean their accessible image. One affair for assertive though, is that the musicians of YG Ball are still best and the aggregation produces some the best K-Pop artists in the country. Hopefully anon enough, YG Ball will be able to accretion aback their absent amount through the absurd music they accompany to the industry.
